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Crisis Mgt
Value of Ideas
Customer Loyaty

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ICrisis Management

In today's business world, operating without a crisis plan is a BIG mistake--and all too common. Your company's future may depend on how effectively management anticipates the unexpected.

  Value of Ideas

Need marketing ideas for a new product? Don’t know how best to communicate a new business initiative? There’s no need to act alone! Brainstorming is a group activity dedicated to the principle that many minds are better than one.

 

                                                          Customer Loyalty

                       "How much is a loyal customer worth?"  Plenty, according to Ron
                         Zemke and Thomas Connellan.  For every percentage point that 
                         Marriott improves its customer satisfaction ratings, returning customers
                         add $50 million to its revenues.
                         A one percent increase in customer satisfaction at the IBM plant in
                         Minnesota is worth $257 million in additional revenues over five years.
                         There's a simple formula...

 

For additional tips visit www.berryassociates.com/berry_briefings

 

 

"In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create."

David M. Ogilvy



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